ADIUM —— Polished Grit

The athleisure uniform is generic, boring, simplified. What if we thought of a uniform not as a generic fill in, but a symbol of passion? Adium aimed to balance tailoring with durability. We aimed to create a brand that also felt like a badge of pride.

At the core of ADIUM stands the contradictory idea of Polished Grit which expresses the qualities of what we stand for. We are refined and sophisticated on the outside, but tough-as-nails when it comes to putting in the work.

We believe that being a whole human, man or woman, comes from balancing our inherent tensions.

Creative Partner—PSA CREATIVE

[Brand Strategy]

Previous
Previous

Sentral

Next
Next

Gavea