Trailborn Hotels —— Epic Americana

“NewCo” was to be a line of roadside motels-turned-boutique hotels with locations directly adjacent to National Parks across the US. The geographies, geologies, topographies, and ecologies would be unique for each location, but all would share an appreciation for the awe-inspiring power of nature.

ABC created a strategy that brought together two distinct truths; the pure epic-ness of landscape with the charm of small town Americana.

Creative Partner—ABD, BRAND BUREAU

[Brand Strategy, Engagement Strategy, Naming]