Sunshine Enclosures —— Purposeful Play
Sunshine Enclosures was the latest venture from packaging powerhouse JCE and quickly became the leader in a fast-growing cannabis packaging industry.
To establish SE as the expert it was, ABC created a brand strategy that credentialed cannabis. A company that exists at the intersection of credibility and creativity, allowing Sunshine Enclosures to think outside of the box to reinvent the box. And to deliver it on time, as promised, with no surprises.
This strategy inspired a look and feel that postured as what we coined “optimistic corporate”. A grown up in the cannabis category that creates consistent wow.
Creative Partner—PSA CREATIVE
[Brand Strategy, Investment Narrative]